Monday 31 July 2023

How to promote toys and morality at the same time.

Obviously we all know about the feminist movement around the world. As an expat we have seen it take on the Ayatollah Regime in Iran. But how do the women in United States get justice? 

The one movie, that immediately comes to mind, is of course Barbie. Personally I found any comment made about Barbie, was totally destroyed by sour political activists. That's how potent this whole affair has become. They need to make a movie about, the activist's abuse of power in social media.

Anyway, moving on, I thought I would turn on my Apple TV last night, to see what's new, and I came across this movie. It seemed goofy on the face of it. So why not just enjoy a bit of light entertainment? I liked some of the actors and actresses in the description. It should be good then I thought.

And it is good at the beginning. I could identify with the challenges, of convincing the world what invention you have. You are on his side. Then suddenly, you see him get a huge telling off, by a single mother (with of two girls) business woman, like you have never seen. 

He is then humbled, and desperately tries make amends to her family. He is funny. In the process, he gets great ideas from little girls, and makes it big time. He is empathic. But the key, is how he just never gave credit to who or what helped him to promote himself?

How do you promote yourself? It was really hard in those days, before the internet. He hears a South Asian student intern, give ideas and he is impressed. If he was given the same advice, by a hot shot from a massive ad agency, he would have given them more credit. 

This is where morality gets involved. It is all about, how he has used two little girls ideas first, and now an Asian student. No one mentioned any of this, in the reviews I read about the film. They all go on about, mature American women, getting back at men so righteously. But something goes wonky. To sort all that out it, it goes into a time warp, to give them a second chance, of how to conduct business deals with crazy selfish men.

I don't want to spoil it, but you should get my drift. You need to watch it twice, to understand the time shifting.

The best part of the film, is that it shows what an Internet business can do. They were the first one. You can see what an eBay auction can do. 

Very funny and more comical than Barbie, and a lot more entertaining, than watching a commentary on marketing on TED on time shifting and reflection.

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